About Us
About Vichitra Collection
Established in 1996 in New Delhi, Vichitra Collection is an MSME-registered and ISO 9001:2015 certified family-run enterprise committed to preserving and promoting India’s rich handloom and textile heritage.
Founded by Mr. Anil Kumar Aggarwal, the brand is built on decades of experience and deep association with Indian crafts. Mr. Aggarwal served for over 12 years at the Crafts Museum, Ministry of Textiles, Government of India, working in various capacities. He was actively associated with the prestigious “Festival of India” abroad, where he organized international exhibitions alongside master weavers and craftsmen, showcasing India’s textile traditions globally. He is also one of the founder members of the iconic Surajkund Crafts Mela.
Vichitra Collection proudly introduced the first traditional textiles and arts outlet in North West Delhi, creating direct access for customers to authentic crafted products made by master artisans. Today, the brand continues as a family business, devoted to sharing not just products but the stories, skills, and heritage behind every woven creation.
Our collections include loom crafted woven sarees, dupattas, shawls, fabrics, and made-ups, sourced directly from skilled weavers and artisans across rural India. Each piece reflects generations of craftsmanship and timeless design.
Founder’s Message
“Indian handloom is not just a textile—it is a living heritage passed down through generations. My vision behind Vichitra Collection has always been to create a bridge between master artisans and conscious customers, ensuring that the skill, dignity, and legacy of our weavers are preserved and celebrated. Every textile we present carries the soul of the artisan who created it.”
– Mr. Anil Kumar Aggarwal, Founder
Our Commitment to Artisans & Sustainability
At Vichitra Collection, sustainability begins at the loom.
We work closely with rural artisan families and master weavers, many of whom have practiced their craft for generations.
Our focus is on:
-
Handloom and woven processes
-
Low-impact, traditional techniques
-
Preserving indigenous skills and natural craftsmanship
-
Supporting women weavers and artisan communities
We believe that sustaining traditional textiles also sustains livelihoods, culture, and the environment.
Pride in Excellence & Awards
We take immense pride in collaborating with some of India’s finest artisans, including National Awardees, Padma Shri recipients, Vishwakarma Award winners, and Shilp Guru awardees. Many of our artisans have received international recognition, and their families continue the legacy of weaving with excellence and dedication.
Why Choose Vichitra Collection
-
Over 25+ years of heritage and trust
-
Direct association with master weavers and award-winning artisans
-
Authentic woven and loom-crafted textiles
-
Ethical sourcing and artisan-first approach
-
Rich storytelling behind every product
-
Customization and bespoke design capabilities (with reasonable minimum order quantities)
Custom Creations
In addition to our curated collections, Vichitra Collection specializes in creating customized handloom designs tailored to customer requirements, making us a trusted partner for boutiques, designers, exporters, and institutions.
Vichitra Collection is more than a brand—it is a celebration of India’s enduring textile traditions, woven with integrity, heritage, and purpose.
